EA Releases Battlefield 3 preorder numbers


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Battlefield 3 Reaches 1.5 Million Preorders

Battlefield 3 has exceeded 1.5 million pre-orders, according to findings by Sterne Agee financial services firm.

Sterne Agee analyst Arvind Bhatia says that EA revealed the figure earlier this week, and that the publisher is confident Battlefield 3 will receive huge sales.

"Management remains optimistic that the title has potential to exceed sales of its predecessor (Battlefield Bad Company 2), which has sold through 9.5 million units life-to-date," Bhatia said.

Bhatia says EA is also optimistic that Battlefield can keep up with Call of Duty: Modern Warfare 3 this fall.

"The combined marketing dollars for BF3 and Call of Duty: MW 3 could reach $100 million this year. The two week head start for BF3 versus CoD will facilitate a big launch for BF3," he said. "Once CoD launches, there would be a natural slowdown in sales of BF3. Then, at holiday, momentum for BF3 should rebuild. BF3 is expected to have a long tail as more digital content is introduced over time."

The large pre-order response to Battlefield 3 may be due in part to its inclusion of a free map pack.

"Note that BF3 will include a map pack if the game is pre-ordered," Bhatia added. "This $15 to $20 value should be a big incentive for customers to pre-order BF3."
Nice, I know for me personally the map pack as well as beta access was the driving reason to preorder. Its good to see numbers like this early because it will spur investment by the developers now to create more content for down the road, since they know the funds and demand will be there.